Youra is a high - end jewelry brand based in Riyadh, Saudi Arabia that offers handmade jewelry and exclusive diamond pieces and collections.

They asked us to create a unique branding to represent their care and attention to details in the treatment of diamonds.

We based our concept in a18th century Indian technique of hunting diamonds with the help of eagles: the hunters would throw fat on the volcano because the diamonds will stick to the fat, then the eagles fly to take the fat to their nest. After this, the diamond hunters will climb to the nest to collect the diamonds.

The eagle that helped men represent the brands promise for attention to details, unique process and a constant search for the best.

AJ Studio, 2019