Toco is a multi region pharmacy chain store based in Saudi Arabia. They asked us to create a visual identity for the brand reflecting a more human and lifestyle oriented pharmacy.
We based our concept in the image of the Tucán, a south american bird that has unique features that we used as keys for the brand. Its peak, the most beautiful on the jungle, is made of the same qeratin of our nails and hair, and its environment and eating habits are natural and healthy. The Tucan represents the lightness, beauty and health that the brand offers.