Senyab is a modern supermarket chain in Saudi Arabia focused on improving the people’s lives by offering good natural and healthy products.  We based the visual identity of the brand in the squirrel because of its unique way of organizing and storing food each season of the year. In the spring, it gathers food and save it in secret places. In the winter when the food is scarce, its recovers the saved goods from this places.
Minimalistic and friendly, we build a visual system that shows a brand that welcomes and cares for its costumers lifes.

AJ Studio, 2019