KERMES
Branding


Kermes is a carpet manufacturer, retailer and exporter based on Riyadh, Saudi Arabia. They not only offer a huge diversity of designs and materials, but they also take care of the details in every step of the production as the original tradition in manufacturing high quality carpets. For the brand identity they asked us to reflect this care for their product.

We went back to research the tradition where the colors for carpets where obtained by extracting the pigments from plants. But the most precious was the color crimson obtained by a particular insect, the kermes. We used this animal as the monogram for the brand combining the initial K from the brand´s name. For the brand´s visual system, we took inspiration from the diversity of carpets and build a modern and colorful sytem.













AJ Studio, 2019