KERAS
Branding



Keras is a jewelry store specialized in gold based in Riyadh, Saudi Arabia.

We create the naming inspired on the word Carat with its roots on the Arabic word qirat "fruit of the carob tree,” and translated from Italian carato, a word to express the measure of the fineness of gold.

We developed a logo based on the letter “k” and the Carob tree leave to be on top of an elegant and classic visual system that express the high end quality of the brand.






AJ Studio, 2019